I am BEYOND excited to bring you a brand new regular blog “BABE BEHIND THE BRAND”, where I introduce you to some of the MEGA #GirlBosses I have had the pleasure of meeting (or insta-meeting) through Champagne S’il Vous Plaît. I believe it is incredibly important that we know who is behind the awesome clothes and customer service of the brands we support, and yet it is usually SO hard for the Babe Behind the Brand to put herself out there publicly.
Today I am introducing you to the awesome chick behind You Rock Style, Julie, who is hilarious, friendly and amazing. We’ve had MANY a chat through Instagram DM and I hope one day she comes down to Brisbane so we can meet (I am NOT going to the Northern Territory due to it’s redic temperatures ha ha!). So let’s get to know Julie a little bit more…
CSVP: What was the inspiration for starting You Rock Style?
YRS: MY ABSOLUTE LOVE OF ALL THINGS FASHION! I always knew that I wanted to do something more in the Fashion Industry and moving to a fairly remote part of Oz, I found it hard to get my weekly fashion fix. So, with my youngest at an age where I could head back to work and months and months of research… YRS was born. Being a busy stay at home mum I always dread heading to the shops with the kids in tow and scouring the racks to find a cute outfit. On most occasions I would walk out empty handed with tired, grumpy kids feeling completely frazzled from the whole experience. So, I wanted to create an easy outlet to shop all of the latest trends and share it with my family, friends and other like-minded Mumma’s who love to shop! One thing I have learnt along the way is that you don’t need to spend a lot of $$$ to have a killer wardrobe! I’m extremely passionate about our beautiful collections and work exceptionally hard to ensure we offer stylish and affordable pieces that our customers will love and live in, but most importantly feel fabulous wearing each and every day!
CSVP: Who IS Julie?
YRS: I’m so terrible at trying to describe myself but I’ll give it a go! Hi, I’m Jules a beer lover with a passion for fashion! Haha, no seriously, I’m so bad at this… I wasn’t kidding when I wrote that first sentence haha. OK, let’s do this… so I’m Jules the owner of You Rock Style. I’m a proud Mumma to Luca 10, Arj 8, Mila 4 and have the most loving hubby EVER (Chris, aka Mr. YRS) who I absolutely adore. We’ve been together since I was 22 (I’m now 38!) and have been married for 10 fabulous years. Born & bred in Victoria but have always chased the sunshine, hence why we now reside in the NT. I’m the youngest of 6 siblings, with 3 sisters, 2 brothers, and a grand total of 21 nieces/nephews…. that’s just on my side! I have over 15 years experience in the fashion industry working with the likes of Sportsgirl, Visual Merchandising for City Beach and the Store Manager/Ladies Buyer for a local surf store in my home town back in Vic. My love of all things fashion started from an early age, I would steal my big sister’s clothes which I always got in SO much trouble for! But I just had to wear the latest threads. I even remember when the double layered converse socks were in fashion back in the 80’s. I would sneak my sisters yellow & pink pair which I would wear over my leggings to show them off! Pink on top & yellow on the bottom scrunched a little above my high-top sneakers, haha, it sounds dorky but I promise it was so cool back in the day… that’s my earliest memory of where my love of fashion began. To wrap it up I would describe myself as a down to earth kinda gal, fun loving and a little bit of a country bumpkin at times. I try not to take myself too seriously, live for music, sunshine and absolutely adore my job, family and friends.
CSVP: What sets YRS apart from other brands?
YRS: First and for most, it would have to be our customer service. I’m extremely passionate about giving our customers the most passionate customer service and care. I genuinely want my girls to feel good about themselves and their shopping experience with YRS. We also have AMAZING threads, which are oh-so-cool so that helps haha
CSVP: I have to say, Julie’s customer service is amazing. What actually started my love affair with YRS, and then Julie, is that there was a stock error of one of the pieces in my first order. Julie messaged me IMMEDIATELY apologising profusely and offering alternatives, and sizing advice on the alternative piece I chose (which was a higher price but she wouldn’t let me pay the difference). #GoldStarService
CSVP: What does your typical day look like?
YRS: WOW, where do I start! Running a small biz with 3 kids is pretty hectic. Firstly, I start my morning with COFFEE at around 5:30am (I honestly do not function without this… just ask Mr. YRS haha), I will sit outside for a good half hour in the quiet before the kiddies rise…then it’s go time. I get myself and my 3 rug rats ready for school and head out the door at 7:30am for the school run. After I head home to start my day at around 8am. A typical day at YRS is anything and everything from following up on customer service emails, wrapping orders, managing all of our social media accounts to website maintenance and sourcing new stock for upcoming collections. I run all aspects of my biz on my own, so maintaining that elusive work/life balance can be tricky. But I’m incredibly lucky to have such a supportive and loving hubby that picks up my slack when I’m frazzled, we work so well as a team that things just seem to work out. Then its mum duties, catching up on my little one’s day, running in and out for after school sports etc etc…. pretty much just the usual afternoon madness of any family household with two working parents. I also try to sneak in a little more work after the crazy dinner, bath, bedtime routine… YRS never ends… but I love it!
CSVP: If you could only wear ONE beauty item every day, what would it be?
YRS: I must-have my eyebrows pencilled in everyday (I had them micro-bladed/feathered done awhile back, totally amazing, but I still feel like I need to pencil a little to fill the gaps). Oh, and but if I can squeeze in another, I also can’t leave the house without mascara, I literally have the shortest eyelashes ever!
CSVP: OMG I knew we were similar! Eyebrows are LIFE! I also have had mine micro-bladed but still powder them in every day.
CSVP: What is your coffee/cafe order?
YRS: Small coffee frappe with no cream from Macca’s – I’m totally obsessed with them. (I think we’ve had this conversation via Insta DM hehe)
CSVP: Ha ha yes! That one time you posted a pic on Instastories of your coffee and so I bundled the kids into the car and went to Maccas drive through to get one too LOL! My “No Fun Order” as I call it, Skinny Decaf Iced Latte ha ha.
CSVP: What is your Must have piece from YRS?
YRS: Distressed Denim Shorts – I absolutely LOVE & LIVE in them, I have two pairs and wear them religiously. I’ve always been a bit of a basics girl at heart and love nothing more than a cute pair of denim shorts/jeans a cool basic tee and kicks.
CSVP: I HAVE to add a pic of Julie in her denim shorts here, this woman has KILLER pins!!! #SOOOOOOOOJelly #AreYouKiddingMe #SexyLegGoals
CSVP: What do you do for self-care/relax?
YRS: SELF-CARE: I’m addicted to spray tans, I cannot go a week without one! Also, I love my fortnightly visits to my bestie’s beauty salon for a bit of a nail pamper and girly catch up. Oh, and a good power walk to clear the mind and can’t forget relaxing by the pool on weekends.
RELAX: When I relax I quite literally switch off to all things YRS (or hand the reins over to our gorgeous model Jords). Sometimes I find it’s what you need to maintain that work life balance! In the early days I had no balance at all, I would work endless hours and found I was burning out and getting quite emotional from the lack of sleep and pressures of running a small business. So now I’m a BIG advocate for down time on weekends with my family and friends. I LOVE nothing more than having our close friends over for a BBQ, relaxing in our pool, tunes on, cold beer in hand and just enjoying our beautiful NT lifestyle.
CSVP: What is the best thing that has come out of running YRS?
YRS: The beautiful women I get to meet each and every day. I absolutely adore our YRS babes and have made so many gorgeous friends along the way, some of whom I now call my nearest and dearest.
CSVP: Favourite colour?
YRS: RED! A pop of RED is ALWAYS a good idea!!
CSVP: Like this AH-MAZING Carrie Dress…. every girl needs one!
CSVP: Cocktail, champagne or wine?
YRS: BEER haha It kinda comes with being a Territory girl!
CSVP: Ohmygosh hilarious! Can’t hardly tell I don’t drink beer can you, since I didn’t add it to the question lol. Oops!
I hope that you have enjoyed getting to know Julie, the Babe Behind the Brand: You Rock Style. I know I have! Next time you’re online looking for some cute pieces go check her out! (See below for a slideshow of some of the awesome You Rock Style pieces I own!) x
PLEASE NOTE: I have not received compensation for the blog. I am just sharing the love with fellow Fashionistas.